Developing opportunities, driving growth ambition
A key change we have noticed is the need to get an aggregate view of all new business opportunities that drive growth being pursued by the firm and the need: -
To manage what windows of opportunity, exist with their client asset and to get reciprocation happening between partners and departments.
To manage the key drivers that sit in behind growth strategies and has control of the cross-selling activities and report on the impact a centralized database of opportunities will have on the future capacity to deliver and increased profitability
To create a process that filters profitable opportunities from those that are not.
Process
Moving from the ad-hoc maybe chaotic methods of recoding opportunities to that which holds a state of managed and adaptive.
Pipeline & Forecasts
Producing accurate forecasts that provide management with predictions in relation to profit targets and future capacity requirements.
Effectiveness
Ensuring that unprofitable opportunities are eliminated from the process allowing the firm to focus on the right opportunities
Clarity and Accountability
Predicting demand is significant, but it's also often the least understood. At a high level, the best practices in pipeline forecasting come down removing bias and subjectivity and using a time-series of past actual to determine the future.
The Problem
- Partners or departments nurturing the same prospect without knowing.
- Unexpected new winds pressurizing internal resources leading to delayed or under-performed work.
- New opportunities are not the right fit for your firm.
- Opportunities are managed on spreadsheets without a centralized view within the firm.
- Forecasting is impossible because a centralized view of new revenue isn’t possible and therefore impact on profit and capacity to deliver.
The Solution
- A platform the eliminates the risk of partners or departments selling to the same prospect without the desired co-ordination.
- Implementing business development processes that ensure behavior that is open and transparent.
- Workflow processes that facilitate the fast qualification of a new opportunity and whether it should be pursued or not by partners.
- A centralized view of opportunities that enable the firm to visualize progress and are adhering to standard business development methodology.
- Precision in reporting and forecasting, dashboard-based to give the right insights to the right people.
Symphony solutions to solve this
SymphonyCRM
Powered by SugarCRM our solution covers more than just business development and marketing. An incredibly powerful catalyst for change it has the capacity to absorb outdated functionality in legacy systems and the creation of a modern ‘joined-up platform that eliminates data silos.
Practice Portal
Provides users with a simplified method of adding opportunities that are then integrated into SymphonyCRM and Salesforce
Get in touch today
Talk to us about getting your software application platforms working together to support your firm’s organisational objectives and strategic goals…