Symphony to launch Client Sense platform at LPM South
We’ll be launching our new client retention and business development platform, Client Sense, for legal professionals at LPM South on 10 February 2020.
CRM and marketing automation for effective lead nurturing
Having client relationship management (CRM) software aligned with marketing automation will see professional services firms manage referrals and prospects effectively through a comprehensive method of recording inbound and outbound communication. But what exactly does this entail?
CRM software of the year award winners!
We’re delighted to have won the CRM Software of the Year Award at this year’s Digital Accountancy Awards. These prestigious awards recognise both rising stars and established leaders among the institutions who make up the global accountancy profession.
CRM for accounting firms
Here, we’ve gathered together reasons why an accountancy practice should consider a fully integrated CRM platform for their firm to help them improve business development and client liaison through a connected flow of prospect and client information.
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Advantages of mobile CRM
With an estimated 3.7 billion mobile phone users in the world*, considering a mobile CRM solution could help future proof your firm. Its use not only offers benefits to employees by giving them autonomy through personalised features, but also the business through increased productivity as a result of real-time access to information, and reconciliation and billing capability.
How embracing technology can help firms reap growth
The PWC Law firms’ Survey 2018 identified that 63% are concerned with speed of technological changes and its threat to growth. This is one of the four areas, as a result of the survey, that PWC has flagged for law firms to think about to move forward and remain robust in changing times. Of course, this also applies to the accounting sector.
Take a holistic approach to implementing AI
With up to 85% of UK businesses said to be looking to invest in AI by 2020*, can professional services firms afford not to be in the mix?
Price Bailey and Symphony reach a landmark agreement on Practice Portal
As of July 4, 2019, Symphony acquired the exclusive global rights to market, develop, deploy and support Practice Portal in the Accounting and Legal professions.
Power of CRM for the individual
For professional services firms, to fully reap the benefits of CRM (client relationship management) for the entire client-facing organisation, those who use the system every day must actually want to use it. No matter how grand your plans are for the CRM tools you use, they will fall short unless every user is committed.
Symphony launches its first AI and the Future of Accountancy report
Senior figures from top UK and International accounting firms took part in our first AI and the Future of Accountancy report. There’s a lot of hype surrounding AI and we wanted to cut through the noise to get a real sense of what is happening in the industry. So, we embarked on this journey to gain a deeper understanding of the future requirements of AI within leading accountancy firms.
Embracing marketing automation with strategic partnerships
A recent article from The Drum highlighted new research indicating that enterprise companies account for 41% of all brands using marketing automation. But how many accountancy practices are embracing marketing automation to push growth in their business?
Is email marketing enough?
All your clients at some point will have questions about a product that supports their business development. Whether that’s its capabilities; a concern about a system; or they may be unhappy with the outputs of the current solution with regards to growth and understanding opportunities happening in the business. This need of theirs develops before you are aware of what is going on. So how can you be one step ahead of your clients’ needs and the competition?
Are you a strategic innovator?
With the global Customer Relationship Management (CRM) Market expected to cross USD 81.9 billion by 2025*, is it time to consider CRM for your accountancy practice?
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Future proof with mobile CRM
New research by Deloitte reveals that two-fifths of employees use a mobile device for work, yet 21% use no technology device at all for work tasks. For accountancy practices, we know that constant client engagement takes you away from your desk and out of the office for varying periods of time.